For the truly great experiences there are no shortcuts. At the very heart of SOUL lie the personal impressions and shared experiences gained during decades of travelling. The combined results sprung from years of roaming the world, both my own and my staff’s at SOUL. We decided bringing the magic of them together into a collection of furniture styles that would remind us of the journeys made and of the places we love so much.
We decided early on that the SOUL furniture needed to convey that most important of feelings, the feel of authenticity. They have been crafted with the simple but essential idea - that genuinely good furniture lasts and can be shared by generations. Although the collection consists of meticulously handpicked individual products, they also share another common bond: the furniture in each style all fit beautifully together. We carefully combined all the different parts so as to complement each other and make up a harmonious whole - to give that genuine, friendly buttoned down attitude that should make you feel right at home.
The journey might be the reward but you have to start from somewhere, and home is where we set out on our travels and return with our experiences. It is here we gather strength and find peace, enjoy the day and dream of tomorrow. It is that feeling SOUL wishes to convey. Home is where the heart and Soul is.